THE PRACTICAL GUIDE TO FACEBOOK CANVAS ADS

by adsinsighthub, posted in facebook ad specs, facebook canvas ads

Since Facebook is one of the best social media platforms for advertising and marketing purposes, almost 90% of advertisers use Facebook as a medium to spread brand awareness and engage the audience for their business. Hence, the advertisers must be aware that numerous ad formats are available on Facebook. One such ad format is Facebook Canvas Ads. 

WHAT IS CANVAS ADS?

Canvas ads is a full-screen mobile-friendly ad experience hosted on Facebook by the advertisers to engage their viewers for their brand’s promotion. It allows advertisers to deliver immersive and attractive ads to catch the eyeballs of the audience. Some viewers guessed it as a regular news feed ad, but Canvas ads combine videos, photos, GIFs and CTAs, and allow the user to click, scroll, swipe and tap to engage with the brands on Facebook. 

HOW BRANDS USE FACEBOOK CANVAS ADS?

Since Facebook is a platform with billions of users, all of the top-most brands prefer advertising over this medium for better engagement rate and brand awareness of their product. Let’s have a look at a few of them:

  • VOLKSWAGEN: Basically, the ad format depicts the car features and its smooth functioning on a dirt road. Overall, the ad is quite engaging for their users to learn some best facts about the Volkswagen cars. 
  • TARGET CAT & JACK CANVAS: The ad displays the trendy and attractive outfits their brand offers for your kids. The ad published was full of colors and creativity, which can easily catch the viewer’s sight.
  • CARNIVAL CRUISE CANVAS: It promotes water sports, activities, and beaches that give a thrilling experience to a person. Not only this, but they also tend to offer a deal at ‘5-day Caribbean Getaway’ for engaging users to their ad. 
  • MERCEDES-BENZ CAMPER CANVAS: The ad displays features of the car inside-out for spreading awareness to the users. It even reveals a guy skiing over mountains and finally relaxing in his car. Overall, the ad is full of creativity and real-life concepts. 
  • COCA-COLA: In its first-ever Canvas Ad, Coca-Cola introduced the new release of its aluminum bottle. The ad showcases the images of their customers drinking through it and the eye-catchy design of the bottle. 
the-practical-guide-to-facebook-canvas-ads

WHAT ARE THE BEST TIPS FOR CREATING FACEBOOK CANVAS ADS?

For creating the best Facebook Canvas Ads, the advertiser must design it in a unique way and with the best templates for attracting viewers to their page. But, here I am mentioning some of the best tips to create these ads. Let’s check it out:

1. ADD IMAGE AND TEXT: 

Before hosting the ad, add images and text together to maintain a balance between the same. Too much text can make your ad look fussy, which leaves a negative impact on your viewers.

2. SELECT ATTRACTIVE COMPONENTS:

The first slide of Canvas Ads is one of the most significant parts of the advertising procedure. The advertiser may create it in a way, which viewers find a bit trendy and stylish. 

3. NEVER FORGET THE CTA BUTTON:

Add CTA buttons for engaging and increasing traffic on your website. It is the only way to drag your viewers and make them land on your business page for better enhancement. 

4. STORY-TELLING FEATURE:

Create the ad in the form of a story to make your ad look more specific and fascinating, delivering a great message to the audience as your brand’s promotion. 

WHAT ARE THE SPECS OF FACEBOOK CANVAS ADS?

For hosting the ad efficiently and delivering high-end experiences, the advertiser should make sure to create the Canvas Ads on Facebook with accurate dimensions. Let’s check it out: 

1. IMAGE: 

  • Minimum Resolution: 150px high and 400px wide 
  • Maximum Resolution: 1920px high and 1080px wide.
  • File Type: .png and .jpg 

2. VIDEO: 

  • Minimum Resolution: 720p high (Ratio: 1.78:1)
  • Orientation: Portrait
  • Video Length: Maximum 2 minutes
  • Format: .mp4 and .mov

3. TEXT: 

Maximum words should be 500 words for the entire ad. 

Apart from these Canvas Ads specs, follow some of the tips below to make your ad look more attractive:

  • Add high-quality images
  • Design a unique logo and add it to the header
  • Add text boxes to specify the details of the brand
  • Insert different and eye-catchy CTAs and more. 

WRAPPING UP: 

We hope that this article “The Practical Guide To Facebook Canvas Ads” helped our readers to understand how it is beneficial for Facebook advertising and what are the accurate specifications for the same.